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Animation: working process

We asked WINT’s team to share their vision on working on our homepage animation, the window into our work!
Here’s what they said:

“When working on 3D animations it is very tempting to lose yourself and depicture anything you want, because there are no constraints in the virtual world. We deliberately decided to create a simple storyline that sticks to the process of how the real product actually comes to life – thus follow the actual technical steps, yet in an abstract and aestheticized manner. The storyline is composed of four key scenes that follow the cylinder as the main protagonist of the story:

– The story starts with a larger amount of flat aluminium discs and how they are deep drawn into cylinders and cubical shapes to embody the industrial scale and efficiency of production.

– The different raw pieces then float through surface treatments such as anodization, represented by coloured bubbles. The evolving geometries, now start to take final shape, colour and texture, yet float aside to give space for a single cylinder – we called this the “hero shot”

– Next we focus on a single cylindrical geometry that flips through various shapes and combinations of customization options, a state that represents not only creativity but the highest care to detail and quality on a piece that is as carefully crafted as a handmade piece.

– Finally, we enter the last scene and show the amazing variety done in high quality materials and finishes that FLOSTY is capable of offering – turning a standard into a highly creative & customizable product of unique quality: FLOSTY – Make It Yours.

Logo WINT BW uai Flosty packaging cosmetic & Fragrances

Flosty & Wint Design Lab

FLOSTY, through TESEM’s Innovation Lab, constantly enrols in relevant technology development collaborations with various partners and research institutes. The creation and presentation of state-of-the-art technologies that can bring an added value to our clients is one of our objectives. This is done by proposing new materials, processes and decoration techniques.

Consistent with this approach, FLOSTY has joined forces with a team of German product designers and signed an agreement with WINT Design Lab, based in Berlin.

With this collaboration we aim at the ideation of new designs and innovative models and techniques to position FLOSTY as the creative and versatile packaging solution.

Wint Design Lab was also responsible for creating our “carte de visite” online, a virtual animation representing the brand. We feel that our new vision and focus on development and innovation will benefit from Wint’s creativity, where they conceptualize and materialize future products based on new and emerging Technologies, Materials and Processes.